We wish we could be with you right now and have a little chat. Our next question would be why you are picking up a book entitled the MLM Myth. You might very well be asking yourself the very same question. Let’s talk about that for a minute. Let’s lay a foundation that will remain with you through this entire book.

First, in actuality The MLM Myth is two books in one! Book 1 shares the story of Kyle & Ginny (the authors of this book) sitting down with two of their Network Marketing friends, Adam and Megan, to discuss the recent tragic events within their team. Book 2, interwoven throughout Book 1, is designed to give you all the facts, figures and paradigm shifts of the MLM Myth.

Why two books in one? Because there are two basic types of learning styles. You may have heard of them – experts in education and learning define it as right-brain or left-brain learning styles. Right-brainers are the artists, musicians and poets among us and within us. The left-brainers are more the engineers, mathematicians or accountant type.

Book 1 will appeal more to the right-brainers. You will be thrust into the drama of two fellow Network Marketers as they face the loss of their key team member and thus the majority of their income! You will follow the story as it unfolds, and be with them as they discover the Myth that lurks behind their sudden tragedy. More importantly, you will discover with them the light at the end of the tunnel.

Book 2 will address the needs and concerns of the left-brainers. Left-brainers can never have too many facts, principles and figures to support their beliefs. We will give you the nuts and bolts behind the Myth and the utilization of our solution. You will finish this section with the tools you need to make an informed and substantiated decision. At the risk of offending anyone we have identified Book 2 sections with an -“EggHead”. J

Every time you see one, click on it and it will take you to the “EggHead” info!

Don’t be surprised if you find yourself gravitating to both sections. Most people are not purely right-brained or left-brained. While we are usually predominant in one, we carry the traits of both. The power for you, the reader, in absorbing both sections is that you are not just informed – you are transformed. Transformational learning comes not just from left-brain knowledge and facts, but also from right-brain emotion and imagination. These two working together form revelation or the “Ah...Ha’s” of life.

Are you with me? Have you ever had an “Ah...Ha!” moment? The times in which you have assimilated enough information and experience to suddenly “get it”? And in the “getting it” you are suddenly equipped to apply it and make a difference in your life.

Let that be our challenge to you. Press through until you have your very own Ah...Ha moment!

The second unique aspect of this book is that it is written both from the male and female perspective. This book is co-authored in order to address the concerns and perspectives of both men and women. If you look at all the books written about and for our industry you will find the field dominated by men, yet 70% of the industry is comprised of women.

Hmmm... do you see the same discrepancy we did? We thought it would be both advantageous and fun to combine our thoughts, beliefs and perspectives in order to reach everyone. We had fun challenging and understanding each other – we hope the same understanding will flow to all of you.

The third unique factor to our book is that it is also written to three distinct audiences. We daresay you fit in one of three categories. You are either exploring the world of MLM (or Network Marketing), or you are brand new in the industry. Perhaps you are one of the hordes of Burned-Out Networkers who have been there, done that! Or you are one of the fortunate ones who can proclaim to have found true success in the field of Network Marketing.

Whichever category you find yourself in... Welcome! This book was written for ALL of you. Depending on where you are coming from, and the category you reside in, you will find your past, present or future within the pages of this book.

At this point we would like to take just a moment more to connect with each of you. You might as well get used to it. Network Marketing is about developing relationships – we would like to apply some of the skills we have already learned, as well as planting in your brain just how important it is!

So you’re a newcomer to this fascinating industry are you? You have finally tired of the nine to five rat race and decided to go it on your own. Someone has shared with you the wonders of Network Marketing. You’re standing close to the edge, or you have already decided to take the plunge into the swirling cold waters. Now you’re wanting to get educated so you can attain the highest success possible.

Let us be the first to congratulate you not only on your decision to change your future, but your decision to read our book before you venture too far from shore. We are taking the time to write this book because one of our passions is giving the brand new network marketer a firm, clear pathway to success in their new business.

Let us also say there may be many terms, words and expressions in this book that leave you scratching your head in confusion. It’s okay. Any time you enter a new field you have to learn the jargon and “secret language”. It’s part of the game. We’ll try and make sense of the “secret language” for you.

The bottom line is that after you have read this book you will have the tools you need to truly succeed in this new endeavor called Network Marketing. You will be miles ahead of everyone else joining the game!

There are sections at the end of some chapters called “Straight Talk.” Make sure you don’t skip over these. In these sections you will find that many times we can answer questions, concerns or thoughts you may be having about what you just read. Being new to the industry you may find our blunt writing style a little intimidating. We will shoot it straight to you in these sections.

So, okay, you’re not new – you’ve either been in Network Marketing for a while, or you are one of the ones who tried it, and now you’re picking up this book hoping to add fuel to your belief that this industry is nothing but a myth, a hoax designed to suck people in. We understand, but before we address that there is a little more we want to share that we know about you.

You probably hung around long enough to feel like you earned your Network Marketing T-shirt. You also earned your place in the NFL Club. In case you’ve never heard that “secret language” - it stands for the No Friends Left Club! You’ve burnt up your warm market; your friends hide from you when they see you coming; you’re not invited to any more parties; your family wants to pretend they don’t know you, or they whisper sympathetically behind your back; and you STILL aren’t making, or didn’t make, any money. You’ve climbed out of the water, thrown in the towel, and decided it was a nice dream but Network Marketing just won’t work for someone like you.

Perhaps you are on your way out of the water, dreaming of what solid land (however boring) will feel like again. You’ve spotted this book and you’ve grabbed it like a life ring hoping there is finally

a way to make this thing work for you. You are remembering the dreams that made you take the plunge in the first place, and those dreams are compelling you to take one more look. Congratulations on your courage!

We want you to know we share a kindred spirit because we also have a love/hate relationship with the Network Marketing industry. We see all the great things the industry has to offer but are also brutally aware of the negatives. We’ve seen success but unfortunately we see way more failure. Are we connecting here? We hope so because out of all the people who will read this book it is written primarily for those who feel like you do.

Our book is different. You are not going to learn how to prospect better. You’re not going to be toughened up to face more rejection. You’re not going to be told how to think more positively to create your reality, though we believe in the value of that. We’re not going to teach you how to answer every question and respond to every objection. There are plenty of books in existence that can do that. We’re not going to do what every other book does...

The Genesis of this book – the passion that drove us to write it – is the cry of our hearts to see you, and the millions of other who jumped in the water, SUCCEED. Here’s the good news. We have the principles and systems for you to turn your dreams into reality. For those of you who are cocking your eyebrows and saying “Oh Really...?” we know that is a big statement.

The only way you will know if we can fulfill our words is to stay with us on this journey. You will find yourself in these pages. You may laugh. You may cry. Most importantly you will discover this industry truly can fulfill your dreams if you align yourself with a few core principles and learn how to harness the power of “System”. Welcome to the journey.

Oh... so you’re one of the fortunate few who are experiencing the success Network Marketing promises. Congratulations! We have tremendous respect and admiration for what you have achieved. We know how hard you have worked and are so glad you are reaping the benefits of your efforts.

Let’s be up front from the beginning. Go ahead and hide the fact you are reading such a “blasphemous” book. Just read it. Dare to enter into some honest dialogue about the industry that has granted you your dreams – in the hopes more will join you in success. We promise not to tell anyone!

Be assured we are 110% in favor and support of Network Marketing. Why else would we spend time writing a book about it? Why would we incur the wrath of the faithful by challenging some long held beliefs? Though we support the industry, here is the truth. Are you ready?

This industry doesn’t work!

Are you still with us? You haven’t slammed the book shut yet? You haven’t hit delete on your computer? Perhaps the words are blurring because of your clenched jaw and blazing eyes. No matter. You’re still with us, still involved in dialogue. Congratulations. And thank you.

Allow us to explain. This industry works – but only for about 3% of the people involved. Doesn’t that mean 97% of Network Marketers fail? (We’ll get into that more later) You’re one of the 3%. You have worked VERY hard to make it there. You and we both know there are no overnight successes in MLM. You’ve paid the price and we admire you. We also have a few questions we challenge you to answer honestly.

Only you know how honest you were when you answered these questions, but this we know: What you will find in the following pages will excite you if they are read with an open mind and spirit. We will test your patience as we tread upon the Myth. We also believe your pulse will quicken as you grasp the awesome power of the concepts we are going to share here.

So sit back... settle in for a wild ride. We believe it will be worth it. If you choose to disagree with us remember, we promised not to tell anyone you read our book. If you choose to agree with us – and apply the principles and systems we share with you, well... let’s just say your life, your business and the retirement security you dream of will never be the same!

The MLM-Myth is a “Why” book mixed with a “How To” book. This is not the typical Network Marketing book listing the “7 Secrets to Success” – or some other catchy title. There are plenty of those out there, yet we continue to experience a dismal success rate. We think there are some great books out there and we encourage you to always be learning about your industry but obviously they alone are not getting the job done.

Likewise, we would be wasting your time if we simply espoused our philosophy of the industry, throwing statistics out to support our position. You might or might not agree with us, but in the end you would still be swallowed in frustration because we gave you nowhere to go with your new understanding.

The MLM-Myth is about a brand new way of looking at the Network Marketing industry. It is also about a System.

Get used to the word System. You are going to be hearing a lot about it. We are not inviting you to read about canned or worn out ideas that we have re-packaged and dressed up with new language. We are inviting you to experience a change in paradigm (a big word that just means you change your mind), as well as teaching you how to implement a system, that if implemented properly, will guarantee success every time.

Yes, you heard us right. GUARANTEE! Big words. We believe them but only you will know for sure if we are telling the truth. We are inviting you on this journey with us. We’re also asking you to do it our way. We know that is a big request of independent network marketing types but we have good reasons.

We believe it is necessary to have a clear picture of “Why” we are proposing that a new way of doing Network Marketing is coming of age. Without the proper Why the How just doesn’t make sense. Without a clear understanding of Why, the How just isn’t worth working for. In this book we are committed to giving you a clear Why, as well as How to find success in this industry. Then we go further...

In our detailed study of the MLM industry literature, books, and training we have discovered others do a fine job of giving you the How – a set of instructions on how to do it yourself. A rare few combine both Why and How to form a power house combination of philosophy and action. We have discovered none that move to the next logical stage.

It’s not enough to tell you Why. It’s not even enough to add the How. We’ve decided to be bold enough to give you exactly what you need. By the end of this book you will have in your possession a System that in mere minutes you can be utilizing to realize success in this industry.

Why provide a system as opposed to giving the steps, or the outline, of the system? Simple. People don’t want to create their own systems. To do so would be both cost and expertise prohibitive. So we’ve done it for you. Here’s the catch. If you don’t allow us to unfold it the right way – if you don’t take the entire journey with us – you probably won’t know how to turn the keys that will make this System most effective for you. It’s up to you.

The hard work has already been done for you. The only thing left is for you to work on you. You are going to have to stretch yourself to see life, Network Marketing, and your own business through a new paradigm. You are going to have to step out of your current reality and step into this one. Limited or negative thinking will slow you down. In the end you can choose to agree or not to agree. The choice is yours. All we ask is that you prepare yourself for the shift.

The initial changes will occur in you. It has to be that way. You will begin to alter your concepts of the Network Marketing industry and what makes it work. Whether you are aware of it or not our industry is about to shift in a dramatic way. The shift will be from a “Personality” center to a “Systems” center. If you don’t understand Why this shift must, and is, occurring, it will pass you by. If you don’t understand How to take part in this shift it will pass you by. In passing you by, it will run over you before it leaves you behind!

You can make a different choice. If you choose to understand the Why then the “How to Do It” will become clearer and clearer. It will become firmly integrated into the way you think about this industry. It will be reflected daily in how you work your business. You will begin to see the power of the new “Systems Age” that is being birthed upon this MLM industry. Opportunity, abundance and success – all the things so many of you have futilely dreamed of for years – will become reality for you. Your hope will return. So will your expectation of a true “Walk Away Income”.

And finally, the System! We end this book with the ability to have your very own Turn-Key System. A System unlike anything you have ever seen before. A system that is duplicable for the average person. Isn’t that what we all are looking for?

Let’s begin the journey...